Project overview
Enterprise SaaS marketing is a team sport. And while organizations have long sought to strengthen the collaboration between marketing and sales, increasingly, the partnership with customer success is becoming critical to driving growth.
With a substantial user base in corporate finance, Anaplan needed a way to educate users as well as an internal audience of customer success managers about a key cross-functional solution.
This piece was written in partnership with finance solutions marketing teammates, as well as customer success managers.
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