Project overview
Revenue operations is perhaps the world’s fastest-growing business function. Alongside this growth is an emerging tech category designed to help revenue leaders plan, manage, analyze, and optimize their efforts across the buying cycle.
Anaplan had a strong point of view within this category. It was seeking analyst validation for its solutions.
I collaborated with the analyst relations team, as well as colleagues across the go-to-market organization, to respond to the lengthy RFI and promote the results to customers and prospects.
As a result, Anaplan achieved Exemplary (i.e., top right) status in the first-ever Value Index report for Revenue Performance Management from Ventana Research.
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