Project overview
Nearly every marketing organization today is being challenged to do more with less. So when Anaplan commissioned a first-of-its-kind research study on sales planning practices with the Sales Management Association, they needed to shout the study findings from the rooftops.
In addition to collaborating on the main research report, I led the effort to identify gaps and build derivative assets to generate demand.
Some of these assets were actually downloaded more than the core study. Additionally, they served as valuable sales enablement tools, providing bite-sized proof points for SDRs to use in outreach sequences.
Deliverables on this project included:
- One-page infographic
- Blog post
- Social copy and enablement content
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Project images