Project overview
Too often, B2B marketing campaigns generate leads and then simply throw them over the fence to inbound sales reps.
Anaplan was looking for ways to improve its lead nurturing experience. They had valuable content (e.g., customer stories, analyst research, user reviews) but they needed to organize it in a clear and compelling way for prospects.
I collaborated with several marketing colleagues to design and write a campaign landing page for nurturing leads within the sales and marketing segment. This page was not only useful for email marketing, but also paid search, paid social, and retargeting.
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