Project overview
Enterprise SaaS solutions often need more than a fantastic product to generate sales. This was the case with Anaplan Sales Planning. A pioneer in an emerging category, Anaplan needed a go-to marketing asset to generate demand, educate the market, and highlight customer success stories.
I managed this project from end to end — from initial scoping and timeline to promotion planning with my demand gen counterparts.
Along the way, I had the opportunity to interview 8 internal SMEs during the writing and drafting phase. This not only gave me a chance to work with some unbelievably smart people, but also to develop content that could speak to an executive-level audience.
This was the top-performing eBook for Anaplan for two years running—and one of the highest converting lead-generating assets overall.