Project overview
Customers today come equipped with ultra-fine filters for bland marketing. For a solution to stand out from the crowd, third-party recognition from independent influencers and analysts is essential.
Anaplan was seeking recognition in the 2022 CRM Watchlist. This list is compiled annually by consultant and CRM evangelist Paul Greenberg.
I collaborated with the analyst relations team, along with senior leadership, legal, marketing, and solutions consultants to respond to the very detailed request for information (RFI).
The result?
Anaplan was selected as a winner on its first attempt.
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